The cold stings your skin as you walk out of the hotel. It’s your first visit to Europe. You’re with a cultured friend who knows these countries well and, most importantly, is an art enthusiast. He immediately suggests, with a friendly and zealous shake of the head: “How about a museum?” And you think it’s a great idea. Restaurants, cafés, streets, tourists, crowded squares… they’re the same everywhere. But if you go to a museum, you’ll be able to show off about it to your co-workers. And it’ll be a conversation starter with Sarah, the woman you can’t stop staring at, who has an odd-looking painting in her office and who once told you that it was by someone called Dalí, although you’ve already forgotten the rest of the name.