Before I learned about his utopian philosophy of expat writing or his scrappy resistance to publishing-market forces, I knew David Applefield as the marketer of the HAPPY CAP—the world’s first mess-free way to cover a toothpaste tube. This was, of course, completely by chance.
I was thumbing through his papers in the Amherst College archives as The Common’s inaugural holder of the David Applefield ’78 Fellowship, an Amherst College student internship endowed in Applefield’s honor by his friends and family. Tucked among sheets of poetry, reviews of Applefield’s two novels, and other literary artifacts, I was surprised to find a series of letters typed on the official stationery of “A.R.A. Industries.”
